Simply put, Video Pins are more “sticky” than image Pins due to the interactive nature of video content. Once a viewer has engaged with your video content, they’re far more likely to click through the Pin’s link - which can be great for cross-promotion and sales. You can also use Video Pins to drive viewers elsewhere, such as your YouTube channel, website, or product pages. The added value makes it more likely that a user will save it to one of their boards - a positive indicator to the Pinterest algorithm that will boost your Pin in future search results. Video Pins shine through for educational content, like tutorials, how-to’s, and recipes. They also allow brands to share so much more on the platform, from authentic storytelling to product demos. Source: it’s not just the added visibility that makes Video Pins so great. In fact, brands like Tastemade have grown their Pinterest following by uploading thousands of unique videos to Pinterest, which has generated more than 2.2 billion views over the years! With all this in mind, it’s worth optimizing your Pins so they stand out from the crowd - and Video Pins are one of the best ways to do this. In fact, 85% of users say Pinterest is where they go to start a new project, and 97% of Pinterest users’ searches are non-branded - meaning most people are searching for ideas, rather than specific brands. Since Pinterest is a visual discovery platform, it’s a great platform to reach and inspire new audiences. Views of organic video Pin are up 240% year on year-particularly driven by food and beverage, beauty, DIY, entertainment, and home decor.

The number of video views on Pinterest last year grew more than 6x compared to 2018. What you may not know, however, is that Pinterest is an amazing platform for video too, and video Pins bring some key benefits for businesses. Plus, chances are, you’re already sharing or consuming video content on platforms like Instagram, Facebook, TikTok, and YouTube. Plus, Video Pins are displayed in a scrollable banner at the top of Pinterest mobile app search results, which is a huge opportunity for brands looking to increase their exposure.

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